Bloom Midlife is a wellness app and community created for women 40+. It combines simple rituals, supportive tools, and connection to help you start your mornings with clarity, end your evenings with calm, and live each day with more balance and ease.

Absolutely! While Bloom Midlife is designed especially for women 40+, anyone who resonates with our approach to rituals, wellness, and intentional living is welcome. Many of our tools — like morning and evening rituals, habit tracking, and community support — can benefit women at any stage of life.

That said, our focus remains on supporting the unique needs and transitions of midlife women, so you’ll find that much of our content is tailored to the 40+ experience.

Unlike general wellness apps, Bloom Midlife is a one-stop hub for midlife women. It blends rituals with task lists, goal setting, habit tracking, and community — so you don’t need multiple apps to feel organized, supported, and intentional.

Science shows that how you begin and end your day shapes your energy, focus, and sleep. Morning rituals create clarity and momentum, while evening rituals calm the body, lower stress, and prepare you for restorative rest. Bloom makes it simple to weave these practices into daily life.

You can sign up for beta testing directly on our website. Beta testers get early access to the app, try out new features, and share feedback that helps shape Bloom before its public launch.

Yes, during the beta Bloom is completely free to use. We’re still exploring future options, but for now our focus is on building a supportive app with the help of our community.